Ford to stop taking orders for Maverick pickup truck amid supply chain issues


Ford Motor Company will resume orders for the 2023 Maverick pickup this summer. The compact pickup was launched by the company last June with a gasoline-electric hybrid powertrain as standard.

Through HT automatic office
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Updated:
Jan 25, 2022, 2:10 PM

The 2022 Ford Maverick pickup truck

Ford Motor Company said Monday it plans to stop taking retail orders for the Maverick pickup starting Jan. 27 because it lacks the capacity to meet overwhelming demand. The company will first focus on finalizing existing reservations. However, customers can still purchase a Maverick pickup from their local Ford dealership.

The current global shortage of semiconductor chips has left automakers with no choice but to limit production as they are unable to complete assembly of some new vehicles, which has forced several companies in the world to stop production.

The automaker will resume orders for the 2023 Maverick pickup this summer, it said in an emailed statement. The Maverick compact pickup was launched by the company last June with a gasoline-electric hybrid powertrain as standard. Thanks to this technological choice, the starting price of the vehicle was kept below $20,000, in order to make it an affordable product.

(Also read | Hit in India, flop in the US: Why Ford EcoSport may have failed to excite Americans)

The 2022 Ford Maverick is available in four different trim options, XL, XLT, Lariat and Lariat First Edition. Demand for the model is particularly high in the import-biased California market, according to a Bloomberg report.

Ford Maverick has become a popular choice for customers and the model recently won the North American Truck of the Year award. It won the title over a dozen applicants given that they must be new or substantially modified for the current model year. The Maverick pickup competed against models such as Hyundai Santa Cruz and the Rivian R1T pickup in the final round.

The vehicles were judged by fifty automotive journalists from the United States and Canada who rated the finalists on value, innovation, design, performance, safety, technology and driver satisfaction.

(with contributions from Reuters)

Date of first publication: January 25, 2022, 2:09 PM IST

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